POP UP STORE

DIPTYQUE LOGO HISTORY

The oval logo is deeply rooted in diptyque’s story. The thread of inspiration runs from ancient Rome to the fabric designs created during the early days of the diptyque adventure.
One of the first diptyque fabric designs was inspired by the elongated shield of a Pretorian Guard. Far from being warriors, the founders were simply fans of ancient culture and converted the shield into a clever vignette.
One of the founder: Desmond Knox-Leet spearheaded the merry upheaval of the letters on the label. Her Majesty’s subject helped decode the enemy’s messages during the Second World War and his knack for encrypted messages and enigmas never wore off. For diptyque, he invented these joyful letters that the eye figures out with delight.

CONCEPT

LIFE
Life has up and down, bright and dark.
Eventually the life path will come to a colorful end as long as you have hope.
Just like everyone has hope in DIPTYQUE, it will bring you a colorful future.
DESIGN
The design is based on the shape of logo and the spirit of diptyque history, creating a symmetrical space. Different height of walls and paths represent the tough and easy along the life journey. Using morse code to create the shelving space on the outer wall.

FLOOR PLAN & RCP

There are two entrances of the pop up store, the floor is elevated to 8” height with ramp along the pathway represent the up and down in life. Color palette using monoaromatic color to reflect the simplicity of it's branding. The center shelving area with DIPTYQUE characters in rainbow color represent the colorful end in a life journey.

The whole pop up store is using resin material which is easy to create shape and assemble easily.